In the media


Commented Shein’s use of influencers and greenwashing strategy in Swedish state television SVT Kulturnyheterna.

Commented the fashion industry’s clothes dumping scandal in Swedish daily SvD Näringsliv.

About the research article on deposit-refund incentive in Accounting Forum in Extrakt, a digital magazine by Swedish research council Formas.

Talked about young adults’ perceptions of the deposit-refund incentive in the Swedish deposit-refund system for beverage packaging in Swedish Radio P4 Örebro, listen at 47.00. 

Answered a question on the climate impact of beverage packaging in the magazine “Naturvetarna”, page 33 in issue no 1 2023

About our research project on sustainable substitution of PFAS chemicals in outdoor wear in magazine Sportfack

Our research project on sustainable substitution of PFAS chemicals in outdoor wear was highlighted in the science news by the Swedish Radio “Vetenskapsradion”, listen at 4.18.

Reportage by SVT, Swedish state television, about our new research project on sustainable substitution of PFAS chemicals in outdoor wear:


Listed three greenwashing trends in Swedish daily Dagens ETC.

Discussed the environmental impact of the fashion industry in Swedish channel TV4 Nyhetsmorgon.


Interviewed in Swedish Radio P3 Morgonpasset about Greta Thunberg’s critic of the fashion industry. Greta accused the industry of greenwashing. Listen at 54.50.

Commented in no 4 of Aktuell Hållbarhet 2021 on the SOU 2021:26 about a potential Swedish deposit-refund system for electronics.

Commented on circular economy strategies, climate impact and recycling of textile fibers in the fashion industry in an article in SvD Näringsliv.


Commented on H&M’s circular business strategy and new textile recycling machine in an episode of Swedish Radio Klotet i P1, listen at 33.26:

Wrote a short piece “Three myths about a circular economy” for NITO (in Norwegian).

Participated in a panel on UN Sustainable Development Goal 12, sustainable production and consumption, at Södertörn Högskola, recorded by UR Samtiden and available to watch here (in Swedish).

Interviewed in Swedish radio P4 Örebro about our research on the Swedish deposit-refund system for cans and PET bottles, listen at 2.45:

Interviewed about how to identify a sustainable investment in no 2-2020 of Norwegian magazine Dine Penger.

2019 and earlier

About our new research project on recycling behavior and the social aspects of circular economy in Recyclingnet

Report from my talk at the 2019 Almedalen seminar, ‘The future of the Chief Sustainability Officer’.

Debate article in Norwegian daily Bergens Tidende, proposing two indicators of sustainability in the fashion industry and arguing that, using these indicators, the fashion chains are very far from sustainable:

Commented on the use of GDP measurement in Reuter’s story “The Greek Shipping myth”: